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Dynamic Pricing Has a Bad Reputation — But What If It Could Help the High Street?

  • Writer: Burdi Team
    Burdi Team
  • May 21
  • 2 min read

Updated: May 22


In the last few days, the announcement that World Cup 2026 tickets in the US will use dynamic pricing has reignited debate on the ethics of these technology led pricing strategies. Add to that the recent Oasis ticketing chaos, and it’s no wonder the concept feels unfair to the general public.

When prices suddenly soar, it's frustrating, to say the least, to pay double or triple the price for the same product or taxi ride as someone else, simply due to the randomness of a virtual queue or the unpredictable UK weather. It's no surprise that the term "dynamic pricing" has merely become a sanitized "techwash" for price gouging.

So the question is: is dynamic pricing always bad? Or has it just been used in the wrong way?


What Is Dynamic Pricing (Really)?

At its core, dynamic pricing is simply the idea of changing prices (or rewards) based on demand, timing, or behaviour.

In some industries, it’s used to squeeze every possible penny out of customers. But what if we could use the same principles to support local businesses instead?


How Burdi Uses Dynamic Rewards, Not Prices


At Burdi, we don’t hike prices. We use smart technology to adjust rewards.


Here’s what that means:

  • First-time customers might get a little more back to encourage a visit

  • Loyal regulars are rewarded more often, with more value

  • Lapsed visitors get gentle nudges to come back


It’s subtle, fair, and most importantly — it works.



Why This Matters for Small Businesses


Unlike pricing gimmicks, Burdi’s dynamic rewards are designed to:

  • Bring new footfall to local shops, cafés, and delis

  • Recognise and reward your most supportive customers

  • Help small businesses stay competitive, without giving away margins blindly

  • Keep your reward spend within a budget you can control


There are no tricks. Just smarter loyalty that reflects real customer behaviour.



Fairness, Not Fluctuation

Dynamic pricing has become synonymous with last-minute panic and unscrupulous profiteering. We want to flip that script.


We believe the future of loyalty is: ✅Adaptive ✅Transparent ✅Community-focused


And used well, this kind of dynamic approach could help independent businesses grow stronger together — and keep more money circulating in local business communities. 💙

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