How Burdi Brings Big-Brand Loyalty Power to Small High Street Businesses

If you’ve ever used super-market loyalty programs like Tesco Clubcard or Nectar points, you’ve experienced the power of multi-venue loyalty. These programmes work because they offer something customers love: Rewards that work across different places.

Spend £20 at Sainsbury’s, earn points. Then use them on eBay, or at Argos. Buy your weekly groceries, get rewarded for flights or fuel.

The result? Sticky loyalty with customers staying inside the network as well as shared value with businesses getting visibility and repeat visits from customers they might never have reached on their own.

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🤔 But What About Small Businesses?

Until now, shared loyalty like this has been out of reach for independents.

Local cafés, delis, shops, and salons have mostly relied on:

• Paper stamp cards

• Loyalty apps that only work for one business

• Generic discounts that cost more than they return

And while big brands enjoy data, footfall, and network effects, most independents are left to go it alone.

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💡 That’s Where Burdi Comes In

Burdi is bringing the power of shared loyalty to the local high street. But with a twist: we’re doing it affordably, and with community at its core.

With Burdi:

• Customers earn points every time they pay at a partner venue

• They can spend those points at any other local venue in the Burdi network

• And our built-in A.I. adjusts rewards to attract new customers and retain loyal ones — so venues don’t overspend
  

This creates a network effect:

• New customers discover new spots

• Regulars feel more valued

• And businesses share footfall and customer relationships

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🧾 Why This Matters for Your Bottom Line

Let’s be honest: Tesco and Nectar and the like have huge budgets and teams to run these programmes. Most independents don’t.

But Burdi is designed specifically for small businesses - with: ✅ Combined payments and loyalty in one system ✅ No one-size-fits-all discounts, just smart, automated rewards ✅ A lower total cost than most traditional setups

You don’t need to be a chain. You just need to join the network.

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🔁 An Example in Action

A customer visits a local café and earns 75 Burdi points.Later that week, they stop into a partner deli they’ve never been to before and see they can use those points instantly.

That’s not just retention. That’s discovery-driven loyalty, the same kind of behaviour Tesco and Nectar drive across their partner brands.

Except now, it’s helping independent businesses support one another.

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🚀 Burdi Makes Big Brand Loyalty Work for Small Businesses

In short, Burdi helps local businesses:

• Compete on value — not just price

• Share customers — not lose them

• And do it all with less admin, lower costs, and more control

It’s like Tesco Clubcard… but made for your neighbourhood.