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Is Your Loyalty Scheme Costing You More Than It’s Helping?

  • Writer: Burdi Team
    Burdi Team
  • Aug 8
  • 2 min read

Customer loyalty is the lifeline of small businesses. But what if the way you’re rewarding loyalty is actually cutting into your margins and not bringing the return you think it is?


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Let’s talk about why traditional loyalty programs are costing more than they’re helping, and how smarter, modern alternatives like Burdi can flip the script.



📉 The Hidden Costs of Traditional Loyalty


You’ve seen it everywhere: stamp cards, “buy 9 get 1 free” punch offers, and generic discounts handed out to every customer.


They feel simple — but they’re deceptively expensive.


Here’s why:

  • Fixed reward costs: You give away product value regularly, regardless of how often a customer visits or how much they spend.

  • No targeting: A first-time visitor gets the same offer as your most loyal regular.

  • Lost or unused paper cards: Wasted admin and zero data collected.

  • No insight into performance: You’re discounting without knowing what’s working.


And worst of all? Many businesses over-reward low-value behaviour, burning through stock or margin for minimal gain.



💡 Enter Burdi: Smart Loyalty That Works For You


Burdi is built to solve these exact problems.


It’s a mobile-first rewards and payments platform that lets you offer loyalty points to your customers with zero admin — and more importantly, with full control over cost and impact.


✅ You set your rewards budget

✅ Burdi’s A.I. adjusts rewards per user

✅ Higher incentives go to new or lapsed customers

✅ Regulars get consistent encouragement to stay loyal

✅ All activity is tracked and visible in your dashboard


Instead of giving the same discount to everyone, Burdi helps you invest your loyalty budget where it counts.



💷 Real Savings for Real Businesses


Here’s what an average business on Burdi experiences:


  • £104 month saved vs stamp-based schemes

  • 8% increase in customer spends with rewards

  • No monthly subscription fees on Freemium

  • Less reliance on staff to manage loyalty manually


When rewards are data-driven and automated, you spend less — and get more back.



🔍 Want to See the Numbers?


Try our Burdi Savings Calculator underneath our pricing options to see how much you could save by switching from traditional loyalty to our AI-powered rewards system.


Whether you run a café, takeaway, deli or boutique, Burdi helps you retain more customers without draining your profits.



✋ Stop Over-Discounting. Start Rewarding Smarter.


Customer loyalty is essential — but it shouldn’t come at the cost of your margins.


With Burdi, you’re not just offering rewards — you’re running a loyalty system built for modern buying habits, flexible margins, and measurable results.


👉 Book a free demo to learn how Burdi can work at your venue — or visit a local Burdi partner to see it in action.

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